Ever wonder why some people get more out of professional associations and networking groups than others. I’ve seen time and again that it’s simply not enough to pay your membership fee and hope for the best.
Even going to one or two events a year won’t get you very far in most cases. Sure, you may meet some terrific people, but unless your profession is uniquely non-competitive, or you make an overwhelmingly positive first impression, it’s unlikely that much will come of it. You make an investment of both time and money when you join a group.
So here are five things you can do to make the most of your investment:
(1) Limit your memberships to two or three groups. Don’t spread yourself too thin. Maximize your experience by going for depth of involvement.
(2) Attend meetings and events regularly. Build a base of support with regular members and position yourself with new members as someone in the know.
(3) Join a committee. Take a leadership role in the group and interact with members at a more meaningful level. Show them what you can contribute.
(4) Raise your visibility. Offer to organize an event, round up a speaker or greet people at meetings. We always notice the host at a party more than the guests.
(5) Invite staff and colleagues. Share the learning and experience. It can be a win-win for you, your staff and the association.
These tips will help you get the most from your membership and help increase your satisfaction with PBT.